Recently been found, image-ads appeared in Baidu Image Search results. While other search engines (like Google) still put text-ads on top of  Image Search result. Check out the snaps below:

When search “长城” in Baidu Image Search, the result may contain ads about tour of the Greate Wall (“长城” means great wall, in English). From my perspective, I think this type of ads is fairly intuitive, however, I don’t know whether the ROI is higher than those normal text link ads.

As a comparison, I’d like to take a snap from Google.

Well, Baidu is exploring various forms of advertising, in order to raise the income. And placing image ads in image search results, is a really great idea.